Tips for Selling

Home Selling Guide

Selecting an agent to Sell your Peninsula or Beach Front Property

One of the most important decisions when selling your home is the selection of the agent that represents you.

The job of the agent is to help you sell your home with the best possible terms, price, and to stop buyers “hidden nibbling”, while taking you through the entire selling process.

Your agent will familiarize you with the various activities and documents, and the idea that you don’t get what you hope for… you get what you negotiate!

Tips For Selecting an agent

Your Real Estate agent should be:

  • Knowledgeable on local and state requirements affecting your transaction.
  • Your point person for the multi-party, face-to-face negotiations.
  • Knowledgeable in attracting the largest possible group of qualified buyers.
  • Knowledgeable in technology and how it affects the transaction.
  • Supported by professional in house legal counsel.

Developing a Marketing Strategy

In order to sell your home quickly with the best possible price and terms, it’s necessary to prepare your home for the current market.  Your agent will advise you on:

  • Market timing-when you actually put your home on the market.
  • Establishing a strategic price based on recent comparable sales and local market conditions.
  • Estimating net proceeds.
  • How to make your home more appealing to potential buyers.

Marketing Your Property

Your agent will:

  • Order a “FOR SALE” sign to be prominently placed on your property.
  • Install a lock box to make it easy for buyers agents to show your home.
  • Place your home on the MLS (Multiple Listing Service) for immediate exposure to thousands of real estate agents.
  • Arrange for real estate agents in the area to tour your home.
  • Develop a brochure highlighting the features of your home.
  • Promote your home at the Association of Realtors’ for maximum exposure to other buyer’s agents.
  • Hold an open house.
  • Contact the surrounding neighbors to promote the property.
  • Advertise your property on KWLS listing system, which automatically markets your listings on several other sites.
  • Feature your property on
  • Inform clients and colleagues of your featured property through various social media like Facebook and twitter.

Managing the Transaction

Your agent will be a loyal and dependable advocate and ally during and through the close of escrow.

Negotiating the Offer

Your agent will present and explain all offers to you in a timely fashion. You will either accept, reject, or counter all offers presented. During the negotiation process, is when your agent “earns their keep”. This is where their negotiating skills and experience come into play.

Your agent should:

  • Review the contract and obligations before you sign.
  • Explain how contingencies and release clauses work.
  • Protect you from signing something that leaves you liable for future repairs and unlimited liability exposure.
  • Explain legal disclosure requirements.
  • Take charge of the “back-up” offer process, if necessary.

Throughout negotiations, your agent will provide you with objective points of view; but the final decision of accepting an offer is with the seller.

After the Offer is Accepted

Once an offer is accepted, your agent will handle all the details to make the process as stress-free as possible by:

  • Staying in contact with the buyer’s agent to ensure a smooth close of escrow.
  • Following up on the status of the buyer’s loan.
  • Note all contingency removal deadlines.

Finalizing and Closing the Transaction

At the close of escrow your agent will review all closing documents, deliver the keys to the buyer’s agent and the proceeds check to you!

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